Sturgis, South Dakota

Sturgis is renowned worldwide as the home of the iconic Sturgis Motorcycle Rally, drawing motorcycle enthusiasts from around the globe each year. Beyond the rally, Sturgis offers visitors a charming small-town atmosphere with a rich history and stunning natural beauty.


Explore the Sturgis Motorcycle Museum & Hall of Fame to learn about the rally’s history and the culture of motorcycling, or embark on outdoor adventures in the nearby Black Hills National Forest, known for its hiking trails, scenic drives, and iconic landmarks like Bear Butte State Park. With its unique blend of motorcycle culture, history, and outdoor recreation, Sturgis invites visitors to experience the best of the Black Hills in an unforgettable destination.

Top Attractions in Sturgis

Large group of motorcyclist riding down the street together

Sturgis Motorcycle Rally

Experience the world-famous Sturgis Motorcycle Rally, an annual event that draws motorcycle enthusiasts from around the world for a week of concerts, races, bike shows, and camaraderie.

Motorcycle propped up against a wall off of a street

Explore the history and culture of motorcycling at the Sturgis Motorcycle Museum, which features exhibits on vintage motorcycles, racing memorabilia, and the stories of iconic riders.

Man hiking outdoors with hiking bag and trekking poles

Hike to the summit of Bear Butte, a sacred Native American site, for panoramic views of the surrounding Black Hills and the plains below, and learn about its cultural significance at the visitor center.

Scenic road on ledge of the hill surrounded by lush green pine trees

Spearfish Canyon Scenic Byway

Take a scenic drive along the Spearfish Canyon Scenic Byway, which passes through lush forests, towering cliffs, and cascading waterfalls, offering breathtaking views of one of the most scenic areas in the Black Hills.

Group of people enjoying picnic outdoors in the woods with small dog

Sturgis City Park

Enjoy outdoor recreation at Sturgis City Park, which features picnic areas, playgrounds, walking trails, and a disc golf course, providing a scenic retreat in the heart of town.

Beautiful scenic road going through the lush, green pine trees of South Dakota

Vanocker Canyon Road

Drive along Vanocker Canyon Road, a scenic route that winds through forests, meadows, and canyons, offering opportunities for wildlife viewing, photography, and outdoor exploration.

Antique rifle with craftsman tools sitting on table

Fort Meade Museum

Discover the history of Fort Meade, a former U.S. Army cavalry post established in the late 19th century, at this museum, which showcases artifacts, exhibits, and interpretive displays related to the fort’s military history.

Native American white rock sculpture outside of a museum

Learn about the history of the American West at the Days of ’76 Museum, which features exhibits on pioneer life, Native American culture, and the famous Days of ’76 celebration, an annual event that commemorates Deadwood’s historic gold rush era.

Old fashion red car with turbo engine sitting on the race track

Sturgis Dragway

Experience the thrill of drag racing at the Sturgis Dragway, a quarter-mile drag strip that hosts a variety of racing events throughout the year, including the annual Sturgis Nationals.